2024廣州國際直播空間建設(shè)及創(chuàng)新產(chǎn)業(yè)博覽會（lClE）

　　Shenzhen International Live Space Construction And Innovation Industry Expo(lClE)

　　全新視界 融合創(chuàng)新 沉浸體驗(yàn) 遇見未來

　　New Horizon

　　Integrated Innovation

　　Immersive Experience

　　Meet The Future

　　時間：2024年5月15日-17日  地點(diǎn)：廣州琶洲·保利世貿(mào)博覽館

　　Time: May 15th-17th, 2024

　　Location: Poly World Trade Expo Center, Pazhou, Guangzhou

　　組織機(jī)構(gòu)

　　主辦單位：廣東省直播電子商務(wù)協(xié)會

　　擴(kuò)展集團(tuán)

　　承辦單位：企聞?wù)褂[策劃（上海）有限公司

　　廣州擴(kuò)展展覽服務(wù)有限公司

　　Host

　　Sponsor: Guangdong Live E-commerce Association

　　Kuozhan Exhibiton

　　Organizer:Guangzhou Kuozhan Exhibiton Services Co., Ltd

　　lClE直播產(chǎn)業(yè)大會

　　-打造世界直播空間產(chǎn)業(yè)風(fēng)標(biāo)

　　lClE Live Industry Expo

　　-Serve As The Bellwether For The World Live Space Industry

　　隨著數(shù)字技術(shù)和5G網(wǎng)絡(luò)的飛速發(fā)展，數(shù)字經(jīng)濟(jì)正不斷改變?nèi)藗兩罘绞胶徒?jīng)濟(jì)發(fā)展模式。作為當(dāng)今貿(mào)易的重要組成部分，數(shù)字貿(mào)易不再簡單地通過數(shù)字技術(shù)進(jìn)行的實(shí)物商品貿(mào)易，而是包括更廣意義上的數(shù)字服務(wù)貿(mào)易，數(shù)字貨幣的使用、數(shù)據(jù)和數(shù)字產(chǎn)品的銷售、數(shù)字化服務(wù)貿(mào)易等。

　　大環(huán)境下技術(shù)創(chuàng)新催生了服務(wù)貿(mào)易不斷發(fā)展出新模式、新業(yè)態(tài)，深入滲透并改變了傳統(tǒng)貿(mào)易發(fā)展過程中的各個環(huán)節(jié)和交互方式，進(jìn)一步推動了數(shù)字貿(mào)易全球化提速。

　　而其中直播作為企業(yè)對外營銷和品牌文化的有效觸點(diǎn)，乘著數(shù)字經(jīng)濟(jì)和直播經(jīng)濟(jì)的浪潮必然朝著更多樣化的方向發(fā)展，各行業(yè)跨界合作，新型IP衍生，品牌文化的升級落點(diǎn)于直播空間建設(shè)和創(chuàng)新已是必然趨勢，

　　品牌化、智能化、科技化的直播空間必然在各行業(yè)場景中得以深度應(yīng)用，全面提升企業(yè)業(yè)務(wù)及數(shù)字化轉(zhuǎn)型的進(jìn)程。

　　2023年大量頭部主播后撤，回歸市場流量紅利必然將被更具潛力的企業(yè)所截取，2024年，企業(yè)直播整個行業(yè)發(fā)展成熟度和特異性將飛躍式提升，品牌企業(yè)在深入了解用戶的同時，更加重終端觸達(dá)和用戶吸引。在VR、AR、AIGC的加持下新型的品牌營銷服務(wù)方案和沉浸互動式直播空間的訴求大大提升，企業(yè)直播將開啟“標(biāo)準(zhǔn)化、個性化，智能化”的直播新時代。

　　With the rapid development of global digital technology and 5G networks, the digital economy is constantly changing people's lifestyles and economic development models. As an important component of global trade today, digital trade is no longer simply a physical commodity trade conducted through digital technology, but includes broader digital service trade, the use of digital currency, sales of data and digital products, and digital service trade.

　　In the current circumstances, technological innovation has spurred the continuous development of new models and formats in service trade, which have deeply penetrated and fundamentally changed various links and interaction methods in the development process of traditional trade, further promoting the acceleration of digital trade globalization. As an effective element for enterprise external marketing and brand culture, live will inevitably develop towards more diversified directions in accordance with the wave of digital economy and live economy, cross industry cooperation, new IP derivatives, and the upgrading of brand culture will inevitably focus on the live space construction and innovation.Branded, intelligent, and technological live spaces will inevitably be deeply applied in various industry scenarios, comprehensively enhance the process of enterprise business and digital transformation.

　　In 2023, a large number of top anchors will return to market traffic dividends.The profitable market full of desiring opportunities will inevitably be possessed by more promising enterprises.In 2024, the maturity and specificity of the entire industry development of enterprise live will be greatly improved. Brand enterprises will not only deeply understand users, but also pay more attention to terminal reach and user attraction. With the support of VR, AR, and AIGC, the demand for new brand marketing service solutions and immersive interactive live spaces has greatly increased. Enterprise live will open the new era of "standardization, personalization, and intelligence".

　　展會布局

　　Exhibition Layout

　　數(shù)字化飛速發(fā)展的新時代影響下，直播技術(shù)創(chuàng)新發(fā)展與直播空間建設(shè)市場需求增大的雙重驅(qū)動下，企業(yè)直播市場將進(jìn)入穩(wěn)中求進(jìn)，進(jìn)而求精的深耕發(fā)展期。

　　Under the influence of the rapid development of digitalization in the new era, driven by the dual development of live technology innovation and the increasing market demand for live space construction, live market for the enterprise will enter a period of steady progress and further refinement of the deeply-rooted development.

　　借助珠三角產(chǎn)業(yè)集群優(yōu)勢，廣東省直播電子商務(wù)協(xié)會和擴(kuò)展集團(tuán)在2024年5月15-17日于廣州琶洲·保利世貿(mào)博覽館共同舉辦國際直播空間建設(shè)及創(chuàng)新產(chǎn)業(yè)博覽會以下簡稱（lClE直播產(chǎn)業(yè)大會），屆時將邀請國內(nèi)外優(yōu)良直播供應(yīng)鏈企業(yè)、主流平臺、名MCN機(jī)構(gòu)、行業(yè)KOL、數(shù)字領(lǐng)域?qū)＜夜哺笆?，充分發(fā)揮直播空間打造優(yōu)勢資源，為各方達(dá)成合作提供便捷通道，驅(qū)動傳統(tǒng)營銷模式轉(zhuǎn)型升級，實(shí)現(xiàn)數(shù)字化經(jīng)濟(jì)新增長。打造直播空間全產(chǎn)業(yè)與數(shù)字貿(mào)易全面對接的綜合服務(wù)平臺。

　　With the benefit of the Pearl River Delta industrial cluster, the Guangdong Live E-commerce Association and Kuozhan Exhibition jointly will hold the International Live Space Construction and Innovation Industry Expo (lClE Live Industry Conference) from May 15th to 17th, 2024 at the Poly World Trade Expo in Pazhou, Guangzhou. At the conference, high-quality domestic and foreign live supply chain enterprises, mainstream platforms, well-known MCN institutions, industry KOLs, and digital industry experts will be invited to participate, fully leveraging the advantages of live space construction resources,providing a convenient channel for efficient cooperation among all parties, driving the transformation and upgrading of traditional marketing models, achieving new growth in the digital economy,building a comprehensive service platform that integrates the entire industry of live space with digital trade.

　　1000+參展企業(yè)

　　50+場次會議論壇活動

　　50000+專業(yè)觀眾

　　1,000+Exhibitors

　　50+Forum

　　50,000+Professional Global Buyers

　　8大優(yōu)勢 覆蓋更全領(lǐng)域

　　8 Advantages Shifting Towards The All Areas

　　1 直播空間產(chǎn)業(yè)鏈創(chuàng)新大展

　　初個以數(shù)字空間和直播空間打造為主題的產(chǎn)業(yè)博覽會，本屆展會聚焦新型營銷模式變革，展示新數(shù)字技術(shù)與創(chuàng)新成果，搭建IP聯(lián)動、技術(shù)交流、跨界合作、貿(mào)易投資、人文交流的綜合服務(wù)平臺，助力品牌探索直播產(chǎn)業(yè)發(fā)展新格局、推動多樣性的世界經(jīng)濟(jì)發(fā)展新載體、踐行品牌、產(chǎn)品、用戶無邊界溝通創(chuàng)新空間的新模式。

　　1. The World's First Live Space Industry Chain Innovation Exhibition

　　The world's first industrial expo with the theme of creating digital space and live space,this exhibition focuses on the transformation of new marketing models, showcasing the latest digital technology and innovation achievements, building a comprehensive service platform for IP linkage, technology exchange, cross-border cooperation, trade investment, and cultural exchange, helping brands explore new patterns of live industry development, promoting diverse new carriers of world economic development, practicing the new model of borderless communication and innovation space for brands,products and users.

　　2政策利好、搭建行業(yè)合作橋梁，促進(jìn)產(chǎn)業(yè)完善與創(chuàng)新；

　　自“十二五”規(guī)劃起，云計(jì)算、移動互聯(lián)網(wǎng)等新興業(yè)態(tài)便受到政策鼓勵。近年來，鼓勵發(fā)展數(shù)字經(jīng)濟(jì)、鼓勵企業(yè)上云成為國家重點(diǎn)戰(zhàn)略，直播相關(guān)的底層技術(shù)也頻頻受政策鼓勵，互聯(lián)網(wǎng)營銷師得到官方職業(yè)認(rèn)證、直播行業(yè)規(guī)范也陸續(xù)出臺利好行業(yè)長遠(yuǎn)健康發(fā)展，企業(yè)直播行業(yè)迎來爆發(fā)式的發(fā)展機(jī)遇期。

　　2. Policy benefits  Build Industry Cooperation Bridges

　　Promote Industry Improvement and Innovation

　　Since the 12th Five Year Plan, emerging industries such as cloud computing and mobile internet have been encouraged by policies. In recent years, encouraging the development of the digital economy and encouraging enterprises to go cloud has become a national key strategy. The underlying technologies related to live have also been frequently encouraged by policies. Internet marketers have obtained official professional certification, and live industry standards have been introduced, which is beneficial for the long-term and healthy development of the industry. The enterprise live industry has ushered in an explosive period of development opportunities.

　　3創(chuàng)意、技術(shù)、設(shè)備、平臺、終端多維演繹，助推企業(yè)直播全面升級。

　　數(shù)字經(jīng)濟(jì)的高速發(fā)展為企業(yè)直播產(chǎn)業(yè)增長創(chuàng)造環(huán)境。在全球經(jīng)濟(jì)、市場、品牌商品等多維一體化發(fā)展的趨勢下，直播空間打造正迎來飛速的發(fā)展時期。直播服務(wù)不僅可以打通企業(yè)與用戶的空間壁壘，還將更加快速傳遞品牌文化與服務(wù)理念，先進(jìn)的AI和人工智能可以幫助直播整個環(huán)節(jié)提供更好的優(yōu)化方向，提升品牌記憶植入的速度。在多方推動下直播空間打造未來必然是企業(yè)更好的應(yīng)對愈發(fā)激烈的市場競爭的非常強(qiáng)武器。

　　3. Multi Dimensional Interpretation of Creativity, Technology, Equipment,Platform,and Terminals          Promote the Comprehensive Upgrading of Enterprise Live

　　The rapid development of the digital economy has created an environment for the growth of enterprise live industry. Under the trend of multi-dimensional integrated development in the global economy, market, and branded products, the creation of live space is entering a period of rapid development. Live services can not only break down the spatial barriers between enterprises and users, but also more quickly convey brand culture and service concepts. Advanced AI and artificial intelligence can help provide better optimization directions for the entire live process, improving the speed of brand memory implantation. Under the promotion of multiple parties, the live space construction for the future is bound to be the strongest weapon for enterprises to better cope with increasingly fierce market competition.

　　4全新1+N+N峰會結(jié)構(gòu)，構(gòu)建直播空間建設(shè)產(chǎn)業(yè)專屬行業(yè)盛會

　　推出“1場展會+N場行業(yè)論壇+N場行業(yè)專業(yè)評選”模式，邀請?jiān)菏俊I(yè)學(xué)者、技術(shù)大佬、行業(yè)大咖共同研討數(shù)字經(jīng)濟(jì)與直播經(jīng)濟(jì)產(chǎn)業(yè)發(fā)展融合趨勢、技術(shù)前沿和熱點(diǎn)問題，搭建平臺機(jī)構(gòu)、品牌企業(yè)、科研高校的多維度交流合作橋梁，構(gòu)建直播產(chǎn)業(yè)多元化綜合服務(wù)平臺。將舉辦“未來展示空間創(chuàng)新發(fā)展高峰論壇”、“直播技術(shù)與應(yīng)用發(fā)展高峰論壇”、“多功能直播體驗(yàn)分享大會”、“未來視覺效果峰會”、“優(yōu)質(zhì)直播設(shè)備創(chuàng)新品牌評選”、”直播產(chǎn)業(yè)最佳服務(wù)商評選“、“虛擬空間技術(shù)大獎賽”等行業(yè)活動，為行業(yè)盤點(diǎn)及輸送新的科研成果。

　　4. A Brand New Forum Structure ”1+N+N”

　　Construct The Exclusive Industry Event For Live Space Construction Industry

　　We will launch a model of "1 exhibition+N industry forums+N industry professional evaluations", inviting renowned academicians, professional scholars, technology experts, and industry experts to jointly discuss the integration trends, technological frontiers, and hot issues of digital economy and live streaming economy industry development. We will build a multi-dimensional communication and cooperation bridge between platform institutions, brand enterprises, and research universities, and build a diversified comprehensive service platform for the live streaming industry. We will hold industry events such as the "Future Exhibition Space Innovation Development Forum", "Live Technology and Application Development Forum", "Multi-functional Live Experience Sharing Conference", "Future Visual Effects Conference", "High quality Live Equipment Innovation Brand Selection", "Best Service Provider Selection in the Live Industry", and "Virtual Space Technology Grand Competition" to deliver the latest scientific research achievements for the industry.

　　5打破線上線下空間壁壘，全面展示直播產(chǎn)業(yè)風(fēng)采

　　展會全程開啟直播交流，圖片和聲音即時互動，多方位解析多維體驗(yàn)直播空間建設(shè)，從線上到線下打造營銷閉環(huán)，會場以外的行業(yè)人士，近距離體驗(yàn)直播產(chǎn)業(yè)創(chuàng)新發(fā)展氣氛。上百家渠道合作方也將運(yùn)用國內(nèi)外多方位媒體資源對優(yōu)良項(xiàng)目產(chǎn)品及成果技術(shù)提供專訪報(bào)道機(jī)會，挖掘新聞點(diǎn)，搜索引導(dǎo)等，助力企業(yè)拓展品牌和影響力，捕捉更多市場機(jī)會。

　　5. Break Down Barriers In Online And Offline Space

　　Fully Showcase The Charm Of The Live Industry

　　The exhibition will start live communication throughout the entire process with real-time interaction between pictures and sounds, comprehensively analyze multi-dimensional experience live space construction, create the marketing closed-loop from online to offline. Industry professionals outside the venue can experience the atmosphere of innovation and development in the live industry up close. Hundreds of channel partners will also use comprehensive media resources from both domestic and foreign sources to provide exclusive interviews and reporting opportunities on excellent project products and achievements, explore news points, search and guide, and help enterprises expand their brand influence, and capture more market opportunities.

　　6、綜合服務(wù)體系，行業(yè)專家運(yùn)營把控、精英團(tuán)隊(duì)創(chuàng)新服務(wù)

　　LCIC直播產(chǎn)業(yè)大會以全新模式打造會展綜合服務(wù)體系，由業(yè)界專家和精英團(tuán)隊(duì)共同開創(chuàng)新型運(yùn)營服務(wù)模式，以前沿技術(shù)科技應(yīng)用為基礎(chǔ)，市場發(fā)展趨勢為藍(lán)本，行業(yè)創(chuàng)新發(fā)展為目標(biāo)，企業(yè)品牌及產(chǎn)品IP塑造為核心，通過針對性的市場調(diào)研、完善的數(shù)據(jù)分析和精準(zhǔn)的運(yùn)營策略，從運(yùn)營、市場推廣、物流、廣告、品牌、合規(guī)等多維度為品牌提供全面的支持和服務(wù)，助力品牌在數(shù)字技術(shù)和直播空間打造領(lǐng)域取得戰(zhàn)略優(yōu)勢和長期競爭力。

　　6. Comprehensive Service System  Industry Expert Operation Control

　　Innovative Services Provided By Elite Team

　　Based on cutting-edge technology applications,aims to build a comprehensive exhibition service system with a new model and market development trends as the blueprint,goal for the industry innovation and development,and enterprise brand and product IP shaping as the core,the LCIC Live Industry Expo,created by industry experts and elite teams through targeted market research, comprehensive data analysis, and precise operational strategies,provide comprehensive support and services for brands from multiple dimensions such as operations, market promotion, logistics、

　　advertising, branding, and compliance, helping brands gain strategic advantages and long-term competitiveness in the fields of digital technology and live space construction.

　　7、會展全域營銷體系，互聯(lián)互通多方位升級營銷體系

　　lClE直播產(chǎn)業(yè)大會采用全新的全域營銷運(yùn)營模式，數(shù)據(jù)為基礎(chǔ)，媒體為觸點(diǎn)、渠道為橋梁、鏈路為紐帶實(shí)現(xiàn)全數(shù)據(jù)、全媒體、多渠道、全鏈路的會展全域營銷新模式，梳理品牌文化，強(qiáng)化品牌IP，突出產(chǎn)品優(yōu)勢，塑造品牌特有領(lǐng)域，串聯(lián)會展、品牌、服務(wù)商各類終端，推進(jìn)品牌新型服務(wù)模式構(gòu)建，助力品牌提升營銷效率，推動品牌形象的全面提升。

　　7. Entire Territory Marketing System For Exhibition

　　Comprehensive Connectivity Upgraded Marketing Network

　　The lClE Live Industry Expo adopts a new comprehensive marketing operation model, which is based on data, with media as the key point, channels as the bridge, and links as the link, to achieve a new exhibition comprehensive marketing model of full data, all media, all channels, and all links. It sorts out brand culture, strengthens brand IP, highlights product advantages, shapes unique brand areas, connects various terminals of exhibitions, brands, and service providers, promotes the construction of new brand service models, helps brands improve marketing efficiency, and promotes the comprehensive enhancement of brand image.

　　8、百萬數(shù)據(jù)庫,無縫對接全產(chǎn)業(yè)人群，助你拓展海內(nèi)外市場

　　20年專業(yè)展會運(yùn)作經(jīng)驗(yàn)的擴(kuò)展集團(tuán)打造，百萬數(shù)據(jù)庫與渠道資源為依托，在共享海量專業(yè)觀眾資源的優(yōu)勢下，將力邀來自各個領(lǐng)域的專業(yè)觀眾到場參觀交流。 全面保障大會的順利召開。

　　8. Millions of Global Databases Seamlessly Connect With The Entire Industry Population, Helping You Expand Into Domestic And Foreign Markets

　　With 20 years of professional exhibition operation experience and the advantages of sharing massive professional audience resources and millions of global databases and channel resources,Kuozhan sincerely invite professional visitors from various fields to visit and exchange ideas,comprehensively guaranteeing the smooth convening of the expo.

　　2大特色板塊 遇見品牌直播未來空間

　　虛擬宇宙空間

　　2 Distinctive Segments

　　Encounter The Future Space Of Brand Live

　　Virtual Cosmic Space

　　集中展示前沿?cái)?shù)字科技應(yīng)用和數(shù)字技術(shù)創(chuàng)新

　　1) 區(qū)塊鏈技術(shù)；2) 交互技術(shù)；3) 通訊技術(shù)；4) 云和邊緣計(jì)算 5) 高性能計(jì)算 ；6) 物聯(lián)網(wǎng) ；7) 網(wǎng)絡(luò)技術(shù)；8) 人工智能技術(shù)

　　Concentrate On Showcasing The Cutting-Edge Digital Technology Applications And Innovations

　　1) Blockchain technology; 2) Interaction technology; 3) Communication technology; 4) Cloud and edge computing 5) High performance computing; 6) Internet of Things; 7) Network technology; 8) Artificial intelligence technology

　　現(xiàn)實(shí)互動空間

　　打造直播產(chǎn)業(yè)全產(chǎn)業(yè)鏈全展示，規(guī)劃，設(shè)計(jì)，設(shè)備，互動，體驗(yàn)，了解未來沉浸式體驗(yàn)直播的改革與創(chuàng)新。

　　Real Interactive Space

　　To create a full display, planning, design, equipment, interaction, experience live, and understand the reform and innovation of future immersive experience live in the entire industry chain of the live industry.

　　多維演繹品牌IP，沉浸式場景應(yīng)用

　　穿越感知邊界，結(jié)合新時代IP、文化、品牌、產(chǎn)品、消費(fèi)需求，打造定制化品牌主題直播場景，為品牌提供沉浸式互動場景應(yīng)用，促進(jìn)數(shù)字行業(yè)和傳統(tǒng)產(chǎn)業(yè)的融合發(fā)展。

　　Multi-dimensional Interpretation Of Brand IP

　　Immersive Scenario Application

　　By crossing the perception boundary and combining with the new era's IP, culture, brand, product, and consumer needs, we aim to create customized brand themed live scenes, providing immersive interactive scene applications for brands, and promoting the integration and development of the digital industry and traditional industries.

　　展品大類

　　直播軟件、直播平臺、數(shù)字服務(wù)、數(shù)字技術(shù)、云計(jì)算、大數(shù)據(jù)分析

　　直播硬件、空間設(shè)計(jì)、光源設(shè)備、影視設(shè)備、影音設(shè)備、網(wǎng)絡(luò)設(shè)備

　　Major Exhibits

　　Live broadcast software, live platforms, digital services, digital technology, cloud computing, big data analysis

　　Live broadcast hardware, space design, light source equipment, film and television equipment, audio-visual equipment, network equipment

　　同期活動精彩紛呈，引導(dǎo)營銷新時代

　　未來品牌展示空間創(chuàng)新發(fā)展高峰論壇

　　直播技術(shù)與應(yīng)用發(fā)展高峰論壇

　　多功能直播體驗(yàn)分享大會

　　未來視覺效果峰會

　　Fabulous Simultaneous Activities Leading A New Era Of Marketing

　　Future Brand Exhibition Space Innovation and Development Forum

　　Live Technology and Application Development Forum

　　Multi-functional Live Experience Sharing Conference

　　Future Visual Effects Summit

　　觀眾群體

　　Professional Buyers

　　政府機(jī)關(guān)，行業(yè)協(xié)會

　　數(shù)字產(chǎn)業(yè)園、工業(yè)園區(qū)，科技園區(qū)；

　　MCN機(jī)構(gòu)、培訓(xùn)機(jī)構(gòu)、廣播影視、電競、游戲、賽事相關(guān)生產(chǎn)運(yùn)營品牌及平臺；

　　博物館、展覽館、大型互動體驗(yàn)中心、游樂中心、動植物園等；

　　品牌生產(chǎn)商、貿(mào)易商、經(jīng)銷代理商培訓(xùn)機(jī)構(gòu)等；

　　社交電商、社區(qū)團(tuán)體、社群等新零售渠道商；

　　Government agencies,industry associations

　　Digital industrial parks, industrial parks, and technology parks;

　　MCN institutions, training institutions, broadcasting, film and television, gaming, and event related production and operation brands and platforms;

　　Museums, exhibition halls, large-scale interactive experience centers, amusement centers, animal and plant gardens, etc;

　　Brand manufacturers, traders, distribution agent training institutions, etc;

　　New retail channels such as social e-commerce, community groups, and communities;

　　Entire Territory Marketing For Building Exclusive Traffic For Brand

　　放眼世界 遇見未來

　　Eye On The World

　　Meet The Future

　　lClE組委會

　　上海市徐匯區(qū)南寧路970號萬科中心B座801室

　　聯(lián)系人：吳先生

　　手機(jī)：13067931322

　　lClE Organizing Committee

　　Room 801, Building B, Vanke Center, No. 970 Nanning Road, Xuhui District, Shanghai

　　Contact: Mr.Wu

　　Mobile: 13067931322